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Turn on the building in one touch and make “Closing” time easy by powering down everything with one button. MCM students gain access to guidance from experts and leaders in the communication field, who offer a marriage of research and theory with practical, day-to-day business operations. This drives students to develop the knowledge, skill, and confidence needed to make smart business decisions. The MCM program provides you with a solid foundation on which to base strategic, professional decisions, preparing you for continuous learning and productivity. Clearly, one of the most important elements of making any well-informed business decision is actionable data. At CKE Restaurants, which includes the Hardee’s and Carl’s Jr. quick-service restaurant chains, the process for new product introduction calls for rigorous testing at a certain stage. It starts with brainstorming, in which several cross-functional groups develop a variety of new product ideas. Only some of them make it past...

A shared understanding of what constitutes a valid test—and how it jibes with other processes—helps executives to set expectations and innovators to deliver on them. Then the details of the test are designed, which means identifying sites or units to be tested, selecting control groups, and defining test and control situations. After the test is carried out for a specified period, managers analyze the data to determine results and appropriate actions. Results ideally go into a “learning library,” so others can benefit from them. After the test is carried out for the specified period—which sometimes can take several months but is usually done in less time—the data are analyzed to determine the results and appropriate actions. They might lead to a wider rollout of the experiment or further testing of a revised hypothesis. Tailored Solutions And Transactional Convenience To Manage Your Banking Needs While You Grow Your Business Setting clear objectives, including gathering applicable ...